About Iris ten Teije

I'm an entrepreneurial marketer and business developer specialized in growing B2B and B2C startups. Having worked in several early stage companies, I've gained experience across a wide range of marketing channels and developing go-to-market strategies. I am strategic and think and dream big, but am also very pragmatic (think: growth hacking & lean start-up mindset). Having had the experience of being a first employee, I know what it means to roll up my sleeves. Head in the clouds, feet on the ground. In Hong Kong I helped grow a fintech company from one to over fifty employees, when I left to move to London to set up the European operations of the business. I've recruited, managed and coached teams of different sizes and helped set team and company goals (OKRs). By the time I left, the company had raised US$15M+ in VC funding from investors such as Visa Ventures and MassMutual Ventures. I've built out scalable affiliate partnership programs, as well as closed deals with larger strategic partners. On the marketing front, I've got hands-on experience across all growth marketing channels, such as paid acquisition, conversion rate optimization, e-mail marketing, content marketing and search engine optimization, and I’m well-versed in SQL and analytics.