About Ginger Siegel
Critical skill set in building strategy and bridging to execution.
Specialties: Focus on mass affluent, retail, small business and commercial banking, deposit growth, Payment solutions, Sales and Sales Management process, strategic development of business goals with tactical execution, cross-sell strategy and implementation focusing on consumer/small business customers and entire product breadth within organization. Significant focus on alignment of mass affluent opportunities with small business/commercial. Experience in build out of verticals such as healthcare and centers of influence.
Development and execution of cross-sell and new business strategies to build strong customer relationships across all product sets of the organization and increase retention.
Focus on integration of overall Payment strategies to align bankers and merchants through a needs based approach. Drive fintechs to small business opportunities.