About Gavin Anderson

I use Design Thinking and traditional marketing to deliver measurable results. Passionate and a well-rounded marketer, having worked on global brands including automotive, retail, retail banking, music, F&B and HE. Also I am a member of The Hive Mind network, a Fellow of the Chartered Institute of Marketing. I always lead from the front with innovation around the customer journey both off and online. I also founded an Out of Home digital company (Baby TV in hospitals) and won some nice awards for innovation in the social and digital space (Drum, Webby etc...). I bring a mix of idea generation and innovation, ROI is always at the core, mainly it's about doing more with less and keeping those customers you've fought hard to win. More Pirate than Ninja...