About Fraser Edmond

CEO and Co-founder of Broker Insights Ltd a new 'Insurtech' start-up business. Fraser has acquired extensive knowledge and experience from the general insurance industry over the last 25 years, previously as the Broker Distribution Director for Aviva in the UK. Having led distribution, sales, marketing and proposition teams in this market, Fraser understands the full range of distribution models for general insurance products, providing him with a unique market perspective. Often described as astute, innovative and an excellent communicator, Fraser is also a proven leader with an inquisitive nature and the courage to challenge the status quo. These qualities have helped him transform business performance and maximise new opportunities throughout his career, which has ultimately led him to his current venture.