About Ferdinand Roberts

Ferdi Roberts is a globally experienced Technology executive, entrepreneur and Investor whose career to date includes senior executive roles at Yahoo! Cisco and Ariba. Ferdi has been Voted one of the Top 25 IT influencers in the US by CRN. Ferdi’s experience includes sales, marketing, operations management, product management, strategic partnership management and service management over a career spanning 25+ years in the tech sector. Ferdi is also author of '100 Million Dollar Selling', a handbook for those seeking to identify, qualify, engage, negotiate and close high-value deals. In 2011, Ferdi founded SaaS Markets, voted a Top 10 Cloud Startup to watch by CIO Magazine and number 5 in the 10 Coolest Startups by CRN. SaaS Markets worked with corporate partners in the Financial Services, Retail, & Technology markets and was acquired in 2014 by Sysnet Global Solutions. Following the acquisition of SaaS Markets by Sysnet Global Solutions, Ferdi joined Sysnet initially as Global Head of Sales and strategic partnerships, spearheading Sysnet's expansion across EMEA and the Americas and subsequently was appointed Chief Operating Officer (COO). Ferdi also works as an Advisor/Mentor on Enterprise Ireland's International Selling programme, a government & educational partnership (With Technology University Dublin) supporting and advising indigenous Irish Businesses on their international growth strategy. In 2017, Ferdi joined Resolute Capital Partners (RCP) as Director of Strategy & Capital Markets working with the team as it continues its drive to partner with Issuers of innovative investment opportunities across Energy, Commercial Real Estate, Technology and other alternative investment opportunities. Today Ferdi is founder and CEO of Asset Class, a software company focused on serving the needs of the Private Equity, VC, Commercial and Residential Lending sector and the Wealth Management sector (RIA's / Family Offices / Financial Advisories)