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Tuesday, October 21, 2025
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Ethan Song | founder and CEO at RareCircles | Fintech Finance

About Ethan Song

https://www.rarecircles.com/
I am a builder of technology and companies. I’m passionate about understanding human behaviour and creating digital solutions and products that have the potential to make things 100x greater. I’m deeply interested by the large-scale transformation that is reshaping industries today. I believe in the power of technology and business as a force for good. My previous company, Frank And Oak, is a leading apparel brand focused on sustainability and climate change. I’m extremely proud of our commitment towards not only reducing our carbon footprint but towards promoting conservation. As Frank And Oak’s CEO, I also led the efforts to create a highly personalized digital shopping experience that is powered by artificial intelligence. Frank And Oak has been named the most innovative company In retail by Fast Company as well as the fastest growing company by Deloitte Fast50. I'm grateful for the amazing team we built and the top tier investors that believed in us. Prior to this, I was involved in building strategic plans and technology strategies for companies like Rio Tinto, Van Houtte, Domtar, the Ottawa Hospital and the SAQ. Born in China, I’ve lived and worked in most continents and have built a true appreciation for the richness of our world. My interests reside in Web3, Commerce Enablement, Consumer and Financial services. I am currently working on a new company and investing in early stage start-ups.

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