About Eric T. Hansing

CUSTOMER-FOCUSED, RESULTS-DRIVEN BUSINESS LEADER Senior strategy and marketing leader, specializing in bringing multiple disciplines together to drive meaningful customer impact and exceptional business performance. Strategy development and aligned execution. Multicultural consumer insight and activation. Turning insight into action. Multi-discipline consumer marketing. Direct marketing and digital media. Business leadership. P&L ownership. Strategic planning and execution. Brand development, launch and management. Creative services transformation and agency management. Partnership, affiliate and cooperative marketing. Business-to-business marketing and Sales enablement. Research and business insight. Market segmentation. Customer experience design. Data and analytics-driven marketing. Product and development and commercialization. Product management. Team building, leadership and staff development.