Elissar Farah Antonios
CEO of Citi UAE and MENA Cluster Head
About Elissar Farah Antonios
A seasoned banker with over 25 years of experience focused on the Middle East. Appointed as CEO for Citi UAE in 2016 and Citi Cluster head for UAE, Levant & Iraq in 2019. In Dec 2020, promoted to Head of MENA.
The MENA region is Citi’s most diverse clusters in EMEA with 13 presence countries with the UAE being the largest franchise and regional hub for Emerging Markets in EMEA.
The MENA region is a unique cluster for Citi’s Corporate and Investment Banking activity, as well as Retail and Wealth Management with the UAE being one of Citi’s global wealth hubs. The UAE has long operated as a safe haven for the region, with its high degree of infrastructure, solid legal framework for business, significant diversity and strong leadership.
As technology and innovation continue evolving the way we all do business; it is in this digital arena that we must compete. How can we give our clients that personal touch when they no longer need to come into our branch offices to conduct business? These are fascinating times in the financial world, and certainly for our Private and Corporate clients. Personal relations, and the trust on which they are built, continue to be critical to our ability to serve clients and to build our business.
My role has been a satisfying fit for the skills I have honed over my career and reflect my long time commitment to Middle East. My longevity in this region has given me a strong understanding of the economic drivers, the challenges as well as the opportunities and places me in a unique position as a trusted advisor.