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https://www.shepherdsfriendly.co.uk/

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Shepherds Friendly investing confidence data by age group UK

New Research Reveals Brits in Their Late 20s and Early 30s as Most Likely Generation to Invest

July 21 2025

New research from Shepherds Friendly has uncovered insights into the generations least confident in investing, revealing that it’s not the youngest adults, but those nearing or in retirement who are the least likely to invest.

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