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Dee Burke, Finastra | Fintech Finance

About Dee Burke

https://www.finastra.com/
Dee Burke is an entrepreneurial senior marketing professional with expertise in creating unique branding and marketing campaigns, particularly in traditional markets. With experience holding global positions and managing international teams for both fintech startups and giants, she has worked across the complete marketing mix: field marketing, solution marketing, PR, communications, analyst relations, events, customer advocacy, digital, and brand management. Her deep financial software and fintech knowledge, particularly in retail banking, combined with a strong solution marketing background, has enabled her to create end-to-end impactful campaigns with strong value propositions and targeted communications that resonate with clients. Currently, Dee Burke serves as the Head of Marketing for Northern Europe at Finastra, where she owns the marketing strategy and execution and works as part of the Northern Europe leadership team. **Key achievements:** - Designed and launched the retail banking solution FusionBanking Essence, which was named a ‘leader’ by Gartner, CEB TowerGroup, and Banking Technology within 12 months of launch. - Consistently exceeded sales targets, achieving 200% of Sales Stage 1 marketing leads and 140% of Sales Stage 5 leads for retail banking from 2014–2015, and 120% target for lead generation from 2015–2016. - Built a marketing team from 2 to 10 people. - Developed a partner marketing channel. Her previous fintech experience includes work with eToro, CurrencyFair, ING Bank, Temenos, SIX Securities Services, Avaloq, BIAN, and Microsoft. Outside of work, she completed the '3 peaks challenge' in 2017, raising £15,000 for Action for Children, and achieved a Guinness World Record for participating in the world's largest HIIT class. Dee Burke, based in England, United Kingdom, is currently a Co-founder, head of operations and marketing at Eva's Energy. Dee Burke brings experience from previous roles at Eva's Energy and Finastra. Dee Burke holds a 2003 - 2006 BSc (Hons) in Business IT @ University of Portsmouth.

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