About Deana Rich

Deana Rich is a highly respected payments industry professional with unparalleled risk, operations and compliance experience. As Founder and President of Deana Rich Consulting, Inc. she brought compelling insight and deep card brand and acquiring knowledge to every consulting engagement – backed with a commitment to delivering superior service. In 2014 Deana founded Infinicept – a SaaS based software that allows Payment Facilitators to get up and running in weeks – not years. Her far-reaching experience in the industry, combined with a natural sense of professionalism and business acumen, has translated into profound insight into the acquiring industry from virtually every point of view—operations, underwriting and risk monitoring, operations, information security, strategic business analysis, industry and legislative regulations, and potential litigation issues.