About Dawn Crew

High energy, adaptable, data-driven executive experienced working with technology companies ranging from startups to Fortune 100. Areas of expertise include B2B SaaS, B2C, cloud, fraud and identity, identity verification, authentication, and human resource (HR) solutions, positioning and messaging, brand strategy, branding and rebranding, corporate communications, creative services, digital marketing, field marketing, PR, Analyst relations, P&L management, sales enablement. Proven ability to build effective go-to-market strategies, launch products, create differentiated product positioning and discover demand in crowded markets for new or unknown brands. Deep experience with digital, direct and indirect channels, and building out the marketing function, including MarTech and marketing operations, to scale rapidly in complex settings. Please note: I work for TransUnion but the opinions expressed here are my own