About Christine Bailey

• Commercial and strategically-oriented senior B2B technology/payments marketing leader with +25 yrs’ experience including Cisco & HP as well as pre-IPO companies (CTP, Extraprise, Valitor) • Author of Customer Insight Strategies: how to understand your audience and create remarkable marketing and contributing author of The Paytech Book • Doctorate in use of customer insight for customer acquisition, development & retention. Very well versed in the use of data/analytics across the marketing spectrum, especially digital/social • Career spent in an international environment, working in close collaboration with sales • Expert in revenue marketing • Experienced public speaker and respected thought leader (two TEDx talks Unconventional Career Advice & Break Free of your Comfort Zone/resident contributor of Rockstar CMO/former Forbes contributor) • Voted #1 woman making the biggest impact in tech by B2B Marketing March 2019 & named in list of 150 women B2B thought leaders you should follow in 2021 • Senior fellow of The Conference Board, on advisory boards of EWPN & MPE