About Catherine Zhou
Prior to HSBC, Catherine ran the Consumer Bank for East West Bank and led the efforts to build an entirely new stack of digital capabilities from ground up. Prior to joining the bank, she was a senior partner at PwC and served as the leader for the Digital Services business for the Financial Services Industry.
Catherine is deeply connected to the financial centers in New York, Asia and Europe while rooted in Silicon Valley, San Francisco the Bay area where her root has been, working with start ups and technology giants in developing digital first businesses. She perfects the combination of the left brain of an engineer/ statistician by training (from Carnegie Mellon University) and right brain (marketer for fortune 500 companies and practitioner of the experience economy).
Catherine has grown the PwC FS digital teams over 150% YOY over the past 3 yrs since she joined PwC and helped broaden the PwC global brand reach. In 2014, PwC has been recognized as a leader in Digital services. in 2016, PwC was named one of the world’s largest digital agencies and the world’s largest mobile marketing agency by AdAge Magazine. PwC has also named a leader in Digital Transformation, Digital Strategy, Digital Operations, Digital Products/Services, and Customer and Brand Engagement consulting services by leading analyst firms including Gartner and IDC.