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Wednesday, October 01, 2025
ITC Vegas
Bethany Ayers | COO at Peak | Fintech Finance

About Bethany Ayers

https://www.peak.ai/
Peak helps the world's smartest companies put the power of AI at the center of all commercial decision making, with Decision Intelligence, a brand new category of AI technology. It unlocks the power of a business's most valuable asset, its data, by helping people make decisions over complex information faster, more consistently, more accurately than ever before. I’m helping Peak to further scale its growth by leading an expert customer organisation, dedicated to providing customers – which include established brands such as PepsiCo, ASOS and boohoo – with business value from first touch through to ongoing delivery. Rated a top 10 sales leader in the UK, with experience in GTM strategy, scaling sales organisations, partnerships and fundraising, I help high-growth SaaS businesses succeed. You can find me at events and on podcast speaking about leadership, vulnerability, SaaS metrics, fundraising and women in tech. We're always on the lookout for great talent. So if you'd like to find out more about joining the Peak team drop us a line at jobs@peak.ai.

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