About April Troester

I am passionate about driving business results by providing superior customer support and building amazing digital products. My expertise focuses on B2C e-commerce for a global market and providing follow-the-sun customer support in multiple languages. As frontline representatives, my teams routinely translate and synthesize customer needs and problems for website designers and developers. We also create market personas and customer journey maps, and conduct new product focus groups to improve existing products and launch new products. I combine my experience as a researcher with my expertise in customer service to produce data-driven solutions to improve customer experience.