About Andy Patton

Andy is a proven and successful senior commercial and sales leader with global experience across a wide range of industries, sectors and brands. Andy takes an entrepreneurial approach to his career, applying a growth mindset to all aspects of his work. Andy has driven innovation and change in every role by strong thought and people leadership, focusing on key goals, communicating benefit and applying a consistent approach. Allied to his strong commercial and strategic leadership, Andy is a seasoned global marketer and has been heavily engaged in building global brands including Emirates Airline, where he led the development of the Skywards Frequent Flyer / CRM Programme, which was subsequently voted best global programme. Specialties: General Management Marketing Business Development Partnership strategy and commercialisation CRM Negotiation Relationship Management