About Andries Smit

An entrepreneurial leader, with a track record of success leading financial services organisations (start-ups (SME Discounts), scale-ups (DollarDex) and large corporates (Aviva)) to drive growth. With 20 years experience including in the UK, Canada, South Africa, and Asia, his experience spans working with publicly traded companies, venture investors, and startups. Known for building trust at all levels through open, transparent leadership, and building talented cross-functional teams that produce results. HIGHLIGHTS ➤Key leader in Aviva’s digital first transformation driving simplicity in an industry dominated by complexity. Created Digital Garages which serve as catalysts for digital innovation. ➤Launched Aviva’s Asia regional Digital business. ➤Led integration of Aviva’s £3.6B acquisition of Friends Life. Delivered millions in cost and capital synergies. ➤Built operations and software for Morgan Stanley’s Dry Freight business which then grew 10x. ➤Found and exited various startups including Habittool.com and SMEDiscounts.com. EXPERTISE Fintech | Insurance Startup | Early Stage | Turnaround | Growth Environments Revenue Generation & Margin Optimisation Business Strategy & Vision Product Strategy | Product Development M&A Integration | Planning & Execution Digitally-Enabled Innovation Digital Technologies | User Centric Design | Mobile Apps People and Team Leadership Organisation and Culture Change