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Tuesday, March 17, 2026
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Adrian Smith (Ngāpuhi) | Chief Product Officer | Co-Founder at BlinkPay

About Adrian Smith

https://www.blinkpay.co.nz
A seasoned leader with demonstrable experience defining strategy for, as well as designing and delivering transformation of an organisation’s channel experience through a ‘digital-first’ lens. Deep domain knowledge of digital channels (mobile and desktop), with a proven track record in designing end-to-end customer journeys for both online and offline touch points. Specialties include: Business Transformation; Channel Strategy; Platform Architecture; Automation; Digital Customer Journeys; Change Management; Culture Transformation; Colleague Tools; Analytics & Insight; User Centred Design; Professional Scrum Product Owner.

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