Zwipe’s Biometric Payment Card Platform selected by Placard in Australia

Placard, Australia’s largest card manufacturer and the only one qualified by all major card schemes, has selected biometric fintech pioneer Zwipe as its technology partner in pursuing the global market opportunities for biometric payment cards and other security products.

Placard delivers more than 100 million cards each year for the most established brands in the financial, retail, identification, government, loyalty and hospitality sectors. Placard’s success over the past two decades is accredited to high-quality products and a deep understanding of how new technology and product innovations can benefit customers and societies at large. With the disruptive Zwipe Pay platform, Placard will be able to deliver highly advanced and secure biometric card products that are also exceedingly user-friendly.

“We are excited about the opportunity that this innovative technology represents. The biometric solution provided by Zwipe combines break-through technologies and is the ideal platform for the next generation of payment cards. We believe that highly secure touch-less payments and PIN-free cards create a very compelling proposition for consumers and that our collaboration with Zwipe will provide differentiation and meaningful commercial value to our customers”, said Tess Barone, General Manager Sales & Marketing, Placard.

As part of this agreement, Zwipe will provide biometric technology, technical services and go-to-market commercialization support to enable Placard to manufacture biometric cards. The partners will engage with issuers and other enterprises to run pilots from Q2 2022, followed by full commercial rollouts.

Commenting on this partnership, André Løvestam, CEO at Zwipe, said: “We are very pleased to announce our partnership with Placard, one of the most prominent card manufacturers in the Australasian region. There is a clear growing interest in biometric payment cards globally and Placard will be vital in accelerating the deployment of biometric payment cards to banks and consumers. Zwipe will be supporting Placard’s clients during their launch processes to ensure the best customer experience and successful commercialization.”