Zopa acquires DivideBuy in 2023 embedded finance push
By FF Newsroom · 16 February 2023

Zopa is set to acquire DivideBuy’s point-of-sale (POS) finance technology and lending platform. The transaction, which will complete in the next few months, marks Zopa’s first acquisition.
Embedded finance is a $7.2 trillion opportunity globally, according to Dealroom. The deal is expected to increase Zopa’s revenue by at least 20% in the next few years. This move is a response to the consumer need to simplify their finances. Together, Zopa and DivideBuy will bring a simple and fair solution for larger purchases (£250 - £30,000) that may otherwise take a customer months or years to save for.
The BNPL 2.0 offering will combine technology and fintech innovation to enable instant decisions and fully integrated consumer journeys with consumer protection, credit checks and safeguards of a regulated bank.
Zopa’s BNPL 2.0 lending will aim to:
- Only offer affordable credit by running credit checks and affordability assessments for all customers
- Share data with credit rating agencies (CRAs) to give other lenders a full picture of people’s debt positions
- Help customers to better consolidate, structure and pay down their debt using its proprietary tools
- Enable users to build their credit profiles and improve their financial positions