Zip Expands into Europe and the Middle East, with the Acquisitions of Twisto and Spotii
By FF Newsroom · 24 May 2021

Zip Co Limited is pleased to announce that it has agreed to acquire the remaining shares of European “Buy Now Pay Later” provider Twisto Payments a.s. and has also entered into an agreement to acquire the remaining shares of UAE-based BNPL leader Spotii Holdings Ltd
The transactions align with Zip's global expansion plans and the rapidly accelerating global BNPL opportunity. As demonstrated through the acquisition of QuadPay, where annual transactions have soared by over 200% post acquisition, Zip is building its playbook in successfully identifying, completing, and integrating strategic acquisitions. Twisto and Spotii are now well-positioned to leverage the benefits of this competency and the synergies of a truly global payments organisation. Twisto and Spotii are integrated into Zip’s global Single Merchant Interface (SMI), which provides merchants instant access to 11 countries across five continents.
Twisto Acquisition
The decision to acquire Twisto marks an important step in Zip’s European strategy. The acquisition will complement Zip's UK presence, which launched earlier this year, and provides a gateway to one of the largest eCommerce markets globally. The strategic rationale of the transaction includes:
- Access to 27 European Union (EU) countries: the EU is the world’s second-largest eCommerce market with $1.1 trillion annual volume. Twisto holds a European Payment Institution license, enabling the provision of payments services across all EU member states subject to regulatory consents.
- Exceptional product suite: Twisto’s advanced product offering aligns with Zip’s digital wallet strategy, with the issue of virtual cards, short and long-term instalments, an account-based revolving credit line, integrations into Apple Pay and Google Pay and the ability to pay bills via the Twisto app.
- Strong growth: over 1 million customers have transacted on the platform, with an annual run-rate of $12 million revenue and $230 million TTV, and 14,000 merchants. Flagship merchants in the region include Delivery Hero, Pizza Hut, Gap, New Balance, Yves Rocher and Under Armour. A robust pipeline of sizable merchants is developing for late 2021 on the back of a recently executed regional partnership with global fintech leader PayU.
- Technology ready for rapid scaling: the in-house credit and fraud scoring engine known as “Nikita” analyses 500+ factors in milliseconds and is highly transferable to new growth markets with limited access to traditional credit data.
- Cultural alignment and management team: Twisto’s founding team has been with the company since inception and is strongly aligned with Zip’s culture and vision and is excited to be part of the Zip team, leading its European growth strategy.
- Fast-growing: the Middle East is one of the fastest-growing eCommerce regions globally, with online spend increasing at 25% annually.
- Early traction: founded in 2020, Spotii has shown early traction with 650 merchants already integrated into the platform, including flagship regional brands such as Jashanmal and Danube Home. Total transaction volume has grown at an average of 90%+ month-on-month since inception.
- Proprietary risk engine: Spotii’s proprietary risk algorithm has allowed the company to grow rapidly while maintaining low loss rates, and allowing it to integrate across a broad spectrum of industry verticals in a market with limited access to centralised third-party data sources.
- Strong founding team: Spotii founders Anuscha Iqbal and Ziyaad Ahmed have over 30 years combined experience in payments, private equity, asset management and investment banking.