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Zappar teams up with the Royal Mint Experience to bring the new 50p coin to life!
The iconic 50p coin is getting a futuristic makeover for its 50th birthday as the Royal Mint turns to augmented reality technology for the first time.
Global augmented reality specialist, Zappar, has collaborated with the Royal Mint Experience to bring the new 50p coin to life. The experience launches as the 50p coin celebrates its 50th birthday, bringing an interactive and engaging experience to collectors looking to strike their own limited edition coin.
Zappar has created a custom Zapcode as part of the coin’s specially designed packaging which collectors can scan with a smartphone to unlock exclusive content, including the opportunity to take and share a birthday picture with their very own virtual 50p coin.
I’ve pasted the code below (in green) so you can try the experience out for yourself – simply download the free Zappar app on Android or iOS.
Do let me know if you would be interested in talking to Zappar about this collaboration, or more broadly about bringing traditional and financial businesses to life with augmented reality. Alternatively, we can draft a byline on the topic for you.
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