Yieldly Announces NFT Partnership With BOOM esports and Fact Revolution

Yieldly, the first decentralized finance (DeFi) ecosystem built on the Algorand blockchain, today announces two new partnerships with esports organizations, BOOM esports and Fact Revolution, which will see the release of bespoke esports non-fungible tokens (NFTs) modeled around BOOM esports and Fact Revolution, that users can win via staking.

The partnerships will enable BOOM and Fact Revolution fans to gain entry to Yieldly’s staking products and no loss lottery and earn customized NFT-based rewards for participation. This will allow Yieldly to introduce millions in the global esports gaming community to the benefits of DeFi on Algorand, including lucrative yield-generation opportunities, faster trades in a secure environment, and lower fees compared to other DeFi protocols.

Simen Nygaard, CEO of Fact Revolution, said: “At a time when user experience is a key differentiator between brands, it’s important we take fan engagement to a new level. Yieldly will help us achieve this.

”A leading Norwegian esports club, Fact Revolution has a strong legacy of success, with a number of world-class teams across multiple esports titles, including Counter-Strike: GO and Rocket League.

“Teaming up with Yieldly gives us an incredible opportunity to enhance our user experience through unique NFTs, digital skins, and prize games as we grow to become a leading global esports organization,” Nygaard added.

Gary Ongko Putera, CEO of Boom esports, said: “With Yieldly, BOOM can accelerate the convergence between gaming and blockchain, and pave a multidimensional future for esports. We saw Yieldly as the leading development place, where we can introduce DeFi products and NFTs to our global fan base.”

Founded in 2016, BOOM esports is a multinational, multidivisional esports organization with a roster of elite talent hailing from all across S.E Asia. The company supports the world’s most promising gaming prospects by providing them a range of professional services, allowing them to excel at the highest levels of competitive gaming.

The esports market represents a significant and untapped market, especially when considering the remarkable growth of the sector in recent years. Global esports revenues are set to reach an estimated $1.08 billion in 2021, up more than 14.5% year-on-year from $947.1 million in 2020. The market also has one of the highest levels of engagement. In fact, the global games live-streaming audience reports indicate that by the year 2026, this industry would have grown to become worth approximately $1.9 trillion.

Yieldly’s partnerships with a growing number of esports organizations will pave the way for Millennial, Gen Y, and Z gamers – who are typically early adopters of emerging technology, to dabble in DeFi without risk.

Sebastian Quinn, CEO of Yieldly, said: “We’re thrilled to be partnering with these two esports titans. Esports and DeFi go hand-in-hand. Gamers are digitally native early adopters of new interesting tech, and DeFi hits the zeitgeist for interesting products for the Gen-Z and Millennial gamer cohort. Just as Yieldly is leading the DeFi development space for the Algorand ecosystem, Fact Revolution and BOOM field and foster top national and international esports talents. Together we can make a significant impact within both sectors.”Yieldly is continuously building out its product suite to help facilitate a DeFi-driven future. The company is already the force behind many industry firsts, from Algorand’s first no-loss lottery to its first DeFi staking product. And, most recently, a pioneering cross-chain bridge solution connecting the Alogrand ecosystem to other DeFi protocols.