YES BANK Rampus up its Direct Debit Card Product Suite

YES BANK has ramped up its existing portfolio of Debit Cards with the launch of new Debit Card variants. The highlight of this ramp up is the introduction of NFC (Near Field Communication) technology across card variants to enable Contactless Payments. The Bank has also strengthened its focus on Rupay Cards, and has introduced two cards on this platform offering superior features and benefits. Segmented across its flagship customer segments YES Prosperity and YES FIRST, these Cards have been carefully customized and designed around the specific needs of debit card customers. The bank will issue these cards to all new customers, and also focus on offering these to its existing Debit Card customers. With these Debit cards offering unique benefits, customers can now choose a Debit Card tailored as per their requirement. YES BANK Debit Cards now bring in unique benefits like:

• Reward Points on all spends
• NFC enabled Cards for contactless payments
• Quick and secure management of the Card spend features with YES InControl powered by MasterCard, which allows users to set customized limits on their Debit Cards across locations, and categories.
• Discounts on BookMyShow
• Enhanced daily withdrawal limits
• High insurance cover
• Airport Lounge access
• Range of offers across Dining, Travel, Shopping and more

The list of features and benefits also include Fuel Surcharge waiver, a dedicated reward redemption portal amongst others. Speaking about the launch, Mr. Pralay Modal, Senior Group President- Retail and Business Banking, YES BANK Ltd said, “The ramp up of the YES BANK Debit Cards portfolio is a significant step towards us offering our customers, the power to choose a Debit Card that best suits their requirements. These cards have been designed to offer truly superior features and benefits to our valued customers. This launch will augment our efforts towards encouraging our customers to conveniently move to a less cash economy.” The YES Prosperity Debit Card range comprises of YES Prosperity Titanium, Titanium Plus, Platinum and Rupay Platinum Debit Cards, whereas the YES FIRST range includes the YES FIRST WORLD Debit Card. YES BANK remains committed to supporting the Government’s vision of a ‘less-cash’ economy and has introduced a comprehensive suite of Digital Banking products offering customers the convenience of seamless payments across multiple touch points.