Yandex.Money collaborates with Moven Enterprise to provide 46mln users with a private financial adviser

Partnering with the US fintech company Moven Enterprise, Yandex.Money provides its 46 million users with a real-time personalized financial management (PFM) service in their e-wallet mobile app. The company offers an innovative AI-driven smart-banking and financial wellness platform. Moven is founded by Brett King—a financial expert, futurist, and the author of bestselling book series on banking with his just released Banking 4.0.

The Yandex.Money financial adviser is the first PFM service in the Russian e-wallet market. The difference between the new service and its banking analogs is that the Yandex.Money’s service provides users with contextual personalized advice as part of the e-wallet mobile app experience. Analyzing the expenses on a daily basis, the service allows users to track their spending in real time, while reducing spending and increasing savings—all to drive financial wellness and good financial habits.

Brett King, the Founder and Executive Chairman of Moven: “Critical to remaining competitive and relevant in the real-time world is the ability to engage customers contextually when and where they need banking and payments utility. The partnership between Yandex.Money and Moven brings the latest, cutting-edge real-time money management capability to their platform.”

“Yandex.Money is no longer just an electronic wallet, as we offer options familiar to banking clients such as money transfers, card issuance, cashback, payment for various goods and services. We also offer users the opportunity to choose the app design theme, make investments, and now effectively control their funds,” says Ivan Glazachev, CEO at Yandex.Money.

“Moven is excited to bring our AI-driven smart banking solutions into Yandex.Money’s existing app by leveraging our open APIs to create a customized user experience. The robust initiative adds a new level of sophistication and capabilities including personalized advice and financial wellness capabilities to help customers spend, save, and live smarter,” adds Marek Forysiak, CEO at Moven.

The service is available in the Yandex.Money app for Android and iOS.