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Tuesday, September 16, 2025
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World-ranking tennis player Gaël Monfils becomes eToro’s global ambassador

eToro, the global investment platform, is today announcing that the internationally renowned professional tennis player Gaël Monfils will become its global ambassador.

eToro users will be able to follow Monfils through his public investor profile and have an overview of his investment strategies in real-time, from cryptocurrencies to equities.

As part of the partnership, eToro will be sponsoring Monfils throughout the major upcoming official tournaments, including Roland Garros, Wimbledon and US Open. He will also star in an eToro TV advert, set to air for the first time today on Eurosport.

Gaël Monfils commented: “Ever since I came across eToro through a family member, I was instantly drawn to it because it’s easy to use, has a powerful community and allows me to invest in cryptocurrencies safely.

I see a long-term future for digital currencies. They are often misunderstood among the wider public, but just like with any other investment, the key is to educate yourself and understand the risk.

Finance should not be a closed world only accessible to a select few, and the likes of eToro are paving the way to a new way of investing.

Yoni Assia, CEO of eToro added: “Gaël is a perfect ambassador for eToro – not only is he passionate about finance and markets, he shows that being an investor and securing your own financial future should not be defined by your background.”

Strengthening our network of 10 million users remains central to eToro and we’re excited to partner with Gaël to attract and welcome more people from different backgrounds into the global investment community.”

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