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Tuesday, September 16, 2025
ITC Vegas

VitraCash Reaches Beta Phase

VitraCash has opened its revolutionary debit card and app to beta customers, heralding a new era of simplicity for consumer payments even in the most remote global destinations.

Founded in September 2020, VitraCash has spent the past fifteen months developing its VitraCard – an easy way for people to combine their debit, credit and store cards into one easy-to-manage card. Its revolutionary AI engages at the point of sale, choosing the best card or bank account for each payment based on multiple factors, including insurance, cashback, rewards, transaction fees, currency exchange rates, and more.

With VitraCash, customers can purchase with ease, never having to worry about whether their card will be declined because the merchant doesn’t accept their payment type. Accepted in over 38 million locations worldwide, VitraCash makes spending easier and can be added to Apple Pay and Google Pay.

Florian Winkler, COO and co-founder of VitraCash, said, “I learned a valuable lesson whilst travelling abroad. We encountered many challenges when travelling abroad and using our Austrian payment methods, from exorbitant exchange rates to payments not being accepted.

“Wanting to make payments easier for everyone, not just Austrians who encounter this quite often, led to the creation of VitraCash – a card that will make travelling and spending easier, more enjoyable and fit for the digital world.”

Koray Koska, CEO and co-founder of VitraCash, comments, “Our goal is to democratise money, providing easier access for all. Our Fintech solution does just that, with the full transparency of fees that consumers deserve.”

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