Visa launching eco-friendly payment solutions in Asia Pacific
By FF Newsroom · 3 August 2022

Visa, a world leader in digital payments, today announced the launch of Visa Eco Benefits in Asia Pacific. Eco Benefits is a suite of sustainability-focused solutions that will help Visa cardholders across the region better understand the environmental impact of their day-to-day payments. They can calculate the carbon footprint generated by their Visa transactions, and access options for carbon offsetting- or charitable donations from their bank's website or app.
Banks in Asia Pacific that sign up for Eco Benefits will be able to offer these solutions to their Visa cardholders and meet a growing demand for sustainable financial services. According to a new Visa/YouGov survey, 66 per cent of consumers in Asia Pacific expect their bank to offer eco-friendly payment solutions. Over half (52 per cent) would switch banks in order to access a product or service that helps them understand the carbon footprint of their spending.
"The majority (78 per cent) of people in Asia Pacific said they are more likely to make more environmentally friendly purchases if they're able to see their carbon footprint and take steps to change their spending habits," said Chris Clark, president, Asia Pacific, Visa. "Our bank and fintech partners across the region can now add these sustainability features to existing Visa cards. Eco Benefits is another way that Visa is expanding our network beyond payment transactions to deliver more insights to our partners and their customers."
The following solutions are included in Visa Eco Benefits:
- Carbon footprint calculator: insights powered by Verrency for cardholders to understand the estimated carbon footprint generated by their purchases
- Carbon offsets: cardholders can elect to offset their carbon footprint from a range of specially curated projects in areas such as forestry and clean energy
- Charitable contributions: donations to environmental organisations can be triggered when Visa cards are used
- Card materials: physical payment cards made from sustainable materials
- Personalised education: cardholders can access personalised tips and education on sustainable consumption