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Monday, February 23, 2026
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Veterinary tech startup Vet-AI partners with Animal Friends Pet Insurance

Vet-AI, an award-winning UK startup that gives pet owners access to affordable and convenient veterinary care, has exclusively partnered with one of the UK’s largest pet insurers, Animal Friends Insurance.

Vet-AI’s app, Joii, enables owners to check their pets symptoms, get advice on treatment or find out if they need to visit a vet clinic. Animal Friends are launching their pilot programme and will be looking to roll this out to more customers in the near future.

Founded in 2017 in Leeds, West Yorkshire, Vet-AI aims to improve the lives of animals by increasing access to vet care through Joii, and veterinary professionals who are leaving the industry due to the high pressures and stresses of clinic life. Joii launched in May this year and has over 10,000 registered users.

Animal Friends Insurance are the only insurance company founded on providing pet insurance as a means to help support animal welfare charities. Over the past 21 years, the insurer has donated over £4million to charities worldwide and have insured more than a million pets.

Paul Hallett, co-founder of Vet-AI comments: “Animal Friends is a perfect partner for Vet-AI, not only do we share common goals around animal welfare and the profession as a whole, but strategically we are both laser focused on the customer. In the coming few years we will support their customers by providing them with 24 hour expert-led care, at the click of a button. This will drive our business forward, helping us reach more pet owners and improve the care their pets receive.”

Wes Pearson, Managing Director of Animal Friends adds: “This partnership demonstrates our commitment to provide our pet parents with innovative options to ensure their pet receives the best care.  Being able to access professional advice from the comfort of their own home and at a time that suits them can dramatically reduce stress for both the pet and the pet parent. We are excited to be working with Vet-AI and believe that the Joii app will bring expert knowledge and extra peace of mind to our customers.”

Vet-AI have been recognised by a number of industry awards in 2019. Shortlisted by TechCrunch as one of the Top 50 startups of 2019, featured in Startups.co.uk 100 list 2019 and in the Disruption 50 Index.

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