Unlimit Becomes Strategic Fintech Partner for CYGMA, Supporting the Growing Global Gaming Industry

WHY THIS MATTERS

As the global gaming industry becomes increasingly international, studios must manage complex cross-border payments, multiple revenue streams and evolving regulatory requirements. Unlimit’s partnership with the Cyprus Game Makers Association (CYGMA) highlights the growing need for specialised fintech infrastructure to support these operational demands. By providing global payment capabilities and fintech support to CYGMA members, the collaboration aims to help studios manage international transactions more efficiently while reducing operational friction.

Unlimit has been named Strategic Global Fintech Partner for CYGMA, the Cyprus Game Makers Association. Unlimit will provide the organisation’s members with a dedicated global payment infrastructure and fintech support. The partnership will support Cyprus’ fast-growing games sector, which includes more than 300+ game studios and generates an estimated $1.6B in annual revenue.

Through this collaboration, CYGMA members will gain access to exclusive benefits tailored for international game studios. These include deep financial services expertise in payment solutions for the game development industry, dedicated account management with a personal approach, fast online onboarding, and competitive fees tailored for CYGMA members.

As game development companies increasingly operate across multiple regions, platforms, and revenue models, efficient cross-border payment infrastructure has become essential. The partnership strengthens the financial backbone available to studios within the CYGMA ecosystem, enabling smoother international transactions and scalable operational support.

“We chose Unlimit because they understand how modern game studios operate — internationally, digitally, and at scale. Their focus on personal service and their industry expertise make them a natural partner,” said Andrey Ivashentsev, General Manager at CYGMA.

“Having supported game development studios for nearly a decade, we see Cyprus becoming an exciting industry hub. Modern studios manage cross-border payments, diverse revenue streams, and evolving regulations. Our focus is on removing operational friction by providing the payment infrastructure and expertise that studios need to scale and compete internationally. We are proud to work with CYGMA members to help develop Cyprus as a game development hub,” said Sergejs Dupleca, Head of Business Growth & Partnerships, Unlimit Accounts at Unlimit.

The partnership reflects Unlimit’s broader commitment to supporting growth in emerging technology ecosystems and enabling businesses to scale internationally through robust financial infrastructure.

The collaboration marks another step in strengthening the infrastructure supporting Cyprus’ growing role in the global games industry.

FF NEWS TAKE
The gaming industry’s rapid internationalisation is creating new demand for fintech solutions built specifically for digital-native businesses.

By partnering with CYGMA, Unlimit is positioning itself as a payments infrastructure provider for studios navigating global markets. As gaming companies continue to expand across borders and monetisation channels, fintech partnerships that simplify payments, compliance and financial operations are likely to become a key part of the industry’s growth infrastructure.