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Friday, October 10, 2025
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Ultimate Finance prepares for next phase of growth

Ultimate Finance today announces structural changes to streamline the way the lender operates as it prepares for its next phase of growth.

Josh Levy, CEO of Ultimate Finance since February 2019, has recognised the company’s strength of offering in its multi-product approach and growing Asset Finance arm. Levy believes the overlap between asset finance and invoice finance in the SME space creates compelling opportunities for a multi-product sales approach and is positioning the company to take full advantage of it.

A single, unified sales team has been created bringing together Asset Finance, Invoice Finance, Trade Finance, Bridging and Loans. Andrew Ribbins will lead the new combined sales team, marking the departure of Richard Waldman. Andrew has extensive experience helping SME’s get good funding for their business needs and has been with Ultimate Finance since 2010.

Josh Levy, Ultimate Finance CEO, said: “The implementation of this streamlined sales structure will bring enhanced support to our multi-product offering and drive synergies across the business.

“These changes allow us to grasp the market opportunity in front of us and provide even more good funding to help our clients achieve their goals.

“I would like to thank Richard Waldman for playing a major role in the growth of our lending book since 2015. Andrew’s significant industry experience and knowledge makes him the ideal person to lead our new streamlined sales function.”

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