UK Fintech, Kroo, Partners with One Tree Planted to Help Tackle Climate Change

UK Fintech Kroo, announced its partnership with One Tree Planted – a non-profit organization focused on global reforestation – and their goal is to plant one million trees. Kroo has committed to planting 20 trees for every referred user that successfully signs up for their prepaid debit card from June 2021. According to the 2019 Trust report from Edelman, a global communications firm that examines brands and reputations in markets, 74% of consumers believe CEO’s should lead change against world issues rather than governments.

Kroo’s CEO, Andrea De Gottardo, said, “Since day one, our vision has been to provide three things to our customers – to help them be financially better off, to have more fun in life by removing social anxiety around money, and to feel good about doing good. We want to be an outlet for them to do that.” He added, “This partnership was an obvious choice for Kroo, and we look forward to working closely with One Tree Planted to help us get trees in the ground to restore forests, create jobs, build communities, and do our part to make our world greener”.

Kroo believes that banking needs to change for the better. Not just for individuals, but for the planet and they want to use this new partnership to empower individuals to be active agents for change. It has also committed to donating 5% of company profits to charity once it’s reached profitability.

Matt Hill, One Tree Planted’s Founder said, “We’re proud to work with partners who are dedicated to taking real action to restore our ecosystems and forests. The support of Kroo will contribute to these vital efforts and we appreciate their contribution to this critical work.”

Today’s announcement builds on Kroo’s ambitious plans to be the world’s best social bank – with the aim of bringing communities and social circles together, empowering people to manage finances better, and offering an easy way to drive social change. As it stands, Kroo has already announced partnerships with PowerLeague, the UK’s largest 5-a-side football provider, with additional partnerships to be announced throughout the year.