Troika Media Group Announces Appointment of Sid Toama as Chief Executive Officer

Troika Media Group, a transformational business solutions partner delivering brand building and activation, technology and innovation, and performance marketing growth for global businesses, has today appointed Sid Toama as Chief Executive Officer. Mr. Toama will hold both positions of Chief Executive Officer and President and will continue to serve on the Board of Directors following the integration of Converge Direct, Troika’s acquisition which closed in March 2022.

“This is a new era for the Company, and Sid is the most qualified person to lead it as TMG’s new Chief Executive Officer,” said Robert Machinist, who will remain TMG’s Chairman of the Board. “He is an astute digital and commercial strategist with proven business and operational leadership in the modern and emerging technology world.”

The Board of Directors identified Mr. Toama as the ideal candidate to lead TMG based on his prior global experience and strategic alignment with the future of the Company. His instrumental role in Converge Direct’s growth since 2016 not only demonstrates his ability to deliver commercial results, but is also key to ensuring that Converge’s integration into Troika Media Group is a success.

“I am thoroughly excited to take on the additional responsibilities as CEO of TMG, and I appreciate the confidence that the talented Management Team and the Board have placed in me,” said Sid.

“Since my appointment as President, I have been working closely with the global Management Team to architect and activate a strategy and structure that can deliver transformational business solutions as one globally integrated organization, and create profitable revenue streams across our core pillars of Brand Building and Activation, Innovation and Technology, and Performance-Based Customer Acquisition. We believe the growth opportunity for us in the global marketplace is immense as we share with potential clients in new geographies the work that we do for incredible brands in the U.S. and UK. The newly integrated organization is being actively implemented and I look forward to expanding our U.S. and U.K capabilities into Europe, the Middle East and Asia, where I have had extensive experience and success in developing shareholder value. The now completed Converge acquisition provides TMG with the catalyst to integrate its creative and brand expertise to deliver scalable and efficient revenue through performance-based customer acquisition and retention.”