Trulioo Partners With Public for Its UK Launch

Trulioo, a leading global identity verification platform, today announced its partnership with Public, a U.S. investing platform for stocks, ETFs, crypto, Treasury bills and alternative assets that is allowing U.K. investors access to U.S. stocks. Public chose Trulioo Person Match identity verification to achieve the highest onboarding assurance and meet Anti-Money Laundering (AML) and Know Your Customer (KYC) compliance requirements for its U.K. launch.

As the digital landscape evolves and companies expand their global reach, fast, secure online identity verification that meets AML and KYC compliance requirements is a top priority. Public’s successful U.K. launch in July 2023 with Trulioo has the platform poised for further global growth with the confidence it can rise to any compliance challenge.

“We needed an identity verification partner that provided global capabilities to address our AML and KYC compliance requirements while enabling fast, secure customer onboarding,” said Robin Spruell, MLRO and Compliance Lead (UK), Public. “Trulioo delivered, and its expert guidance in configuring best practices, benchmarking and optimization has propelled us to maximum customer verification match rates. That ensures we achieve the highest onboarding assurance as we enter new markets.”

Public employs Trulioo Person Match for customer verification during registration. Trulioo customizable onboarding workflows provide intelligent routing that directs users to optimal data matching for minimal friction, heightened performance and ironclad compliance.

With a truly global reach, Person Match stands out with flexible identity verification workflows built on a foundation of micro and macro data sources that fuel high onboarding assurance and industry-leading match rates. Trulioo Person Match delivers automated address verification that streamlines user onboarding, reduces the need for manual uploads and ensures Public meets its compliance requirements in the U.K.

“The Trulioo platform with blended in-house verification capabilities has proven itself to be a critical partner for Public’s U.K. launch,” said Trulioo CEO Steve Munford. “Our collaboration, fueled by expert guidance from our team, empowers Public to not only achieve compliance, but also to redefine its onboarding benchmarks. This partnership is not just about meeting standards; it’s about setting new ones and ensuring Public maximizes its onboarding potential in the markets it serves today and wherever its global trajectory leads.”