" class="no-js "lang="en-US"> TORA expands US Sales team
Thursday, March 28, 2024

TORA expands US Sales team

TORA, provider of industry leading multi-asset order and execution management system (OEMS) and portfolio management system (PMS), announced today the appointment of a new director of sales located in New York.

Alex Findlay will focus on bringing TORA’s integrated suite of trading technology to US based customers, capitalizing on the increased demand for best-in-breed solutions across equities, fixed income, derivatives and FX.

Alex has more than 15 years of experience in financial products and sales. Before joining TORA, Alex worked as a sales and relationship manager for State Street’s FX Connect product first in London and then in New York. At Bloomberg Alex served as Technical Account Manager for clients of the B-PIPE Enterprise Market Data feed. He started his career as a market analyst at Thomson Reuters.

Alex Findlay said, “I’ve seen in my career just how important technology can be in enabling both buy and sell side institutions to capitalize on changing market dynamics. I’m pleased to be joining TORA at an inflection point in the market where there’s a greater awareness of the benefits of the TORA all-in-one model.”

Chris Jenkins, Managing Director at TORA, said, “As a part of the London Stock Exchange Group, we now have greater reach and capability to help institutions of all sizes benefit from the TORA all-in-one platform. Alex’s years of experience with some of the largest names in finance will be invaluable as we move to accelerate our growth.”

TORA’s multi asset OEMS and PMS delivers advanced trading functionality including best execution, order allocation management, automated broker order routing, TCA, pre-trade risk controls, position management, full general ledger, shadow account and real time P&L tracking.

TORA is now part of the London Stock Exchange Group.

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