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Home » News » Tinkoff scores highest on customer loyalty among Russian banks, leading banking market survey shows

August 27 2020

Tinkoff scores highest on customer loyalty among Russian banks, leading banking market survey shows

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Tinkoff has become the leader among Russian banks in terms of customer loyalty as evidenced by a banking market survey conducted by Romir, Russia’s largest private holding that specializes on marketing, media and socio-economic research and represents Gallup International in the country.

Bank customer satisfaction was assessed using the NPS (Net Promoter Score) methodology. NPS is a metric related to the customer’s willingness to recommend a company to their friends or relatives as well to the customer satisfaction and loyalty.

With an NPS of 26% and the share of loyal customers reaching 50%, Tinkoff has become the absolute leader among Russian banks – three times higher than the nearest runner-up. 50% of Tinkoff’s customers are “promoters” (loyal customers) with only 24% of “detractors” (people who give negative feedback on the company). High income Russians aged 25 to 34 are the ones most willing to recommend Tinkoff.

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