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The ‘Selfie Pay’ by Mastercard is Now a Real
The new technology will make the need to remember passwords redundant. The new biometric app for online shopping available in Europe now, and will be rolled out across the world in phases in 2017.
Mastercard today announced the European roll out of Identity Check Mobile, a new payment technology application that uses biometrics like fingerprints or facial recognition to verify a cardholder’s identity, simplifying online shopping. The technology is now being introduced across 12 markets in Europe. These markets include the UK, Austria, Belgium, Czech Republic, Denmark, Finland, Germany, Hungary, the Netherlands, Norway, Spain, and Sweden, following a series of successful trials in the Netherlands, the U.S., and Canada. The technology will be rolled out across the world in phases in 2017.
Typically, existing identity verification methods take shoppers away from a retailer’s website or mobile app where they are often required to remember and enter a password. This can be time consuming and frustrating when acknowledging how many passwords the average online shopper has to use to stay secure.
With Mastercard Identity Check Mobile the need for cardholders to recall passwords has been eliminated, dramatically speeding up the digital checkout experience while also improving security. Instead, the cardholder can verify their identity by using the fingerprint scanner on their smartphone or via facial recognition technology by taking a “selfie” photo.
“We are relentlessly focused on making the online payment experience near frictionless, without making any compromises on safety and security,” said Ajay Bhalla, president of Enterprise Risk & Security, Mastercard. “This is a significant milestone in the evolution of payments. Shopping in person has been revolutionised thanks to advances like contactless cards, mobile payments and wearables, and now we are making Identity Check Mobile a reality for online shopping in Europe, and soon, the world.”
The move comes after trials and research discovered European consumers prefer biometric payments to current systems that rely on passwords.
See how Identity Check Mobile works here.
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