TEST 2 – iDenfy & Secret View Partner to Tackle GDPR & DAC7 Compliance

iDenfy, a leader in identity verification and regulatory compliance technology, partnered with Secret View, a Netherlands-based leading feedback service provider in the retail and hospitality sectors. iDenfy’s Know Your Customer (KYC) software platform and custom-tailored data collection and verification flows will help Secret View verify community members and comply with the latest regulations, such as the GDPR and DAC7 requirements for online marketplaces. 

As the General Data Protection Regulation (GDPR) continues to enforce strict data protection standards, businesses worldwide are under pressure to maintain compliance. In 2023, Ireland’s Data Protection Commission imposed a record $1.2 billion fine on Facebook owner Meta, highlighting the financial risks of non-compliance. Alongside regulatory pressure, cyber threats remain a persistent challenge, with global cybercrime losses exceeding $8 trillion last year. Organizations must now address not only legal requirements but also the rising sophistication of data breaches and fraud.

Secret View is one of the leading feedback platforms for retailers and hospitality businesses, having a worldwide community of over 65,000 mystery shoppers and the best dashboard in the industry, helping to map customer journeys, customer processes, and customer experiences accurately. With compliance research, Secret View also caters to industries selling age-restricted products like alcoholic beverages that need strict age verification controls. 

By integrating iDenfy’s identity verification technology, Secret View can verify documents from over 200+ countries and territories with iDenfy’s advanced biometric facial recognition with liveness detection tools. iDenfy extracts data in 0.02 seconds from 3500+ active government-issued documents. Now, by validating different identity documents, Secret View will ensure that the information users provide is accurate and legitimate. 

The company wants to constantly increase its community’s reliability and maintain high standards to be compliant, ensuring that its operations are secure, including vital processes like personal data storage, which will also be taken care of by iDenfy’s team. 

In addition to addressing GDPR requirements, this new partnership also targets compliance with the European DAC7 directive, which mandates digital platforms to report user income to tax authorities. The directive demands rigorous data verification and transparent reporting processes, where iDenfy’s tools excel from the competitors, providing a solution that mitigates risks and facilitates smoother regulatory interactions. As a result, iDenfy will assist Secret View in collecting essential mystery shopper information through the onboarding sign-up process, so that the reporting process of the verified data to local tax authorities would be easier, taking less time for the internal compliance team. This level of automation saves costs and helps automate the verification process for the end-user and analyze their experience. 

“GDPR and DAC7 represent a pivotal shift in how businesses manage data and accountability. By joining forces with iDenfy, we’re ensuring we can verify every single one of our mystery shoppers and secure sensitive information,” said Niek Koning, the founder of Secret View.

Secret View’s emphasis on privacy aligns seamlessly with iDenfy’s technology, which is designed to protect sensitive information through encrypted storage and advanced fraud detection mechanisms. The partnership not only reduces the likelihood of data breaches, but also ensures compliance with global KYC standards. Being a leading review and mystery shopper service provider, Secret View looked for a reliable RegTech partner, and iDenfy scored well on tooling, global availability, pricing, and public reviews.  According to the G2 Winter rating, iDenfy remains the leading ID verification software provider in the market. 

“Data security and compliance are no longer optional; they are fundamental to the success of any business operating in today’s digital economy. Our collaboration with Secret View empowers organizations to meet the highest standards of regulatory and operational excellence,” said Domantas Ciulde, CEO of iDenfy.

By integrating innovative identity verification solutions, iDenfy and Secret View offer businesses a future-ready solution that simplifies compliance, enhances security, and builds trust with clients. The partnership underscores the critical role of advanced technology in navigating an increasingly complex regulatory landscape.