TEND, the Lifestyle Investment Platform, Announces New Partnership with Cult Wines

Lifestyle investment platform TEND has today announced a new and exciting partnership with Cult Wines, one of the world’s premier fine wine investment companies, with offices in London, Hong Kong, Shanghai and Singapore.

By creating co-ownership portfolios of fine wine on the TEND platform, the partnership will offer members the opportunity to invest in a portfolio of premier grade wines, with a target return of over 10% per annum, in combination with unique tasting and other lifestyle experiences.

Cult Wines has established an impressive track record of consistent returns for their clients.

The company won the Queens Award for International Trade in 2017 and has ranked in the Sunday Times’ Fast Track 100 – a list that recognises the UK’s fastest growing private, and SME international export, companies – for a number of years.

Cult Wines MD, Tom Gearing, comments:

“Cult Wines believes in fine wine as a genuine alternative asset class, which provides significant diversification benefits from mainstream financial markets. Not only can the sector provide consistent, double digit returns but appeals as an enjoyable, collectible, and tangible asset. We are delighted to be partnering with TEND, who share those values and whose technology platform brings a fresh approach to alternative investment opportunities.’’

TEND founder and CEO, Marco Abele, adds:

“We’re incredibly excited to be partnering with another world class brand to offer our members further possibilities to enjoy impressive returns on collectible investments while nurturing their interests or passions in whichever fascinating world they chose, in this case fine wine. TEND’s partnership with Cult Wines brings the best of both to a new audience, via our app and market leading platform which utilises distributed ledger technology at its core.

Abele continues: “What we’ve learned over the past year is that it’s absolutely not just about a financial return, it’s much more about an emotional return. TEND members will soon be invited to exclusive, themed tasting events, hosted by Cult Wines, where they will enjoy special vintages amongst fellow enthusiasts.

“We will hold our first tasting event in Zurich in November and, thanks to Cult’s reach and reputation, we’re delighted that we’ll be joined by Philippe Develay, General Manager of renowned Premier Grand Cru Classé (A) St Emilion winery, Chateau Pavie, who will guide us through an evening of fine wines.’’