TD Bank Group to Sponsor La Voix

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TD will be among the main sponsors when season 7 of La Voix kicks off on February 10, with Marc Dupré, Lara Fabian, Éric Lapointe and Alex Nevsky occupying the famous red coaches’ chairs. Year after year, the Quebecversion of the singing competition The Voice is the most watched show in the province and the edition with the highest market share of the entire franchise worldwide.

“Music reminds us that we are all connected through common interests and ideas,” says Sylvie Demers, President, Quebec Market, TD Bank Group. “Each week, more than 2 million music fans tune in to La Voix and, in doing so, help grow and promote homegrown talent. That is why we are proud to be associated with this flagship program in Quebec’s cultural landscape,” adds Sylvie Demers.

“Quebecor is pleased that TD is partnering with La Voix. With its phenomenal ratings, this flagship program is the perfect vehicle to connect with Quebeckers. People here have a profound attachment to the show, year in and year out”, states Donald Lizotte, Quebecor’s Executive Vice President, Advertising Network.

In addition to La Voix, TD sponsors more than 90 music festivals and 100 community music programs across the country.

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