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TANDEM BANK CEO JOINS PRIDE PARADE
This is the first commercial campaign from Tandem, which was built with the help of 11,000 co-founders and are now sharing their ‘life rich’ customer-driven services with people across the UK. Their app, card and savings accounts are designed to help people spend less time worrying about money and more time enjoying life.
Ricky Knox adds; “as a challenger bank we feel it’s right that we help people challenge the status quo, the banking sector is severely failing when it comes to diversity in its workforce. We’re here to stand up for what we believe in; community driven business with people at its heart”.
Tandem are sponsoring the Backstage Area of the Women’s Stage in Leicester Square on Pride in London day as well as the VIP area which is home to a whole host of artists which are set to take to the stage to wow the crowds. The impressive line-up for this year’s Diva Women’s Stage includes singer-songwriter Lots Holloway, a Tandem Ambassador. In addition, look out for Tandem employees who will be joining the party in their flirtatious Come Together attire.
Come Together Ambassador Gemma Oaten says, “It’s really amazing to see start up companies like Tandem Bank getting behind initiatives like this. It really says a lot about where we are with equality right now. London Pride is one of the flagship Pride events internationally, it’s my fourth year marching in the parade and hanging out at the Diva area watching some inspiring female role models taking to the stage. It’s all about girl power this year.”
Come Together Ambassador Lots Holloway says, “I think it’s awesome that Tandem have partnered with Pride and Diva this year – I’m super psyched to perform to the crowds of
Leicester Square but mostly excited to have a wicked day at Pride – it’s one of the happiest days in London.”
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