Tandem Bank announces appointment of Chief Impact and Marketing Officer
Leading digital bank Tandem announces a key senior appointment to its senior Executive Team with immediate effect.
Georgina Whalley joins Tandem in the newly created senior role of Chief Impact and Marketing Officer. She is mandated with accelerating and amplifying Tandem’s mission to build the UK’s fairer, greener digital bank, citing the bank’s mission as a primary motivation for joining. Georgina is the latest senior appointment to Tandem’s Executive Committee following Tandem’s acquisition of leading consumer lender Oplo in January this year.
Georgina joins Tandem having held senior roles at global consumer fintech Openpay for the past three years, most recently as Interim UK CEO. Prior to this, her career included senior roles for some of the UK’s leading consumer brands including Marks & Spencer, New Look, Sweaty Betty and Arcadia.
Tandem has been clear on its intentions and ambitions to broaden and develop its impact to ensure it plays a meaningful part in society. In her role as Chief Impact and Marketing Officer, she will lead the strategy and delivery of the bank’s fairer and greener agenda, including driving ESG activities, as well as continuing Tandem’s successful marketing and communications. Georgina will have responsibility for all above and below the line activity including marketing, PR, social and digital communications.
Georgina will report to Tandem’s CEO, Susie Aliker.
Commenting on her appointment, Georgina said:
“I am delighted to be joining Tandem at this exciting time as we accelerate our activity and ambition to create a positive and lasting impact on society, leading the way for customers to make fairer and greener financial choices in their everyday lives. The Tandem brand has tremendous potential and I’m excited to bring my skills and experience to realise this huge challenge in making Tandem, in time, the UK’s leading fairer, greener bank.”
CEO of Tandem, Susie Aliker, added:
“I am delighted to welcome Georgina to Tandem in this important new role. Being fairer and greener are at the core of Tandem’s purpose and its brand, and I am confident she will make a strong contribution to both the pace and performance of Tandem as it continues to focus on building scale and positive impact in our industry.”