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Starling Bank is now a top sponsor of Southampton FC Women
Starling Bank has signed on as the official principal partner for Southampton Women’s team for the 2022-2023 season.
The challenger bank has headquarters in Southampton and now will have its logo on the front of the Saints’ women’s shirts.
Read also: Monzo Bank employees are forming a union
This sponsorship is a continuation of Starling’s celebration of women’s football, following the bank’s national sponsorship of the UEFA Women’s EURO 2022, which saw it launch the first fantasy football game for women’s football in the UK and award £23,000 in grants to women’s grassroots teams.
Southampton hosted games at the Women’s Euros and the club has seen a 120% increase in season ticket sales compared to last season. All Southampton FC Women’s games are played at St Mary’s Stadium while the team trains at Staplewood Campus, the same facilities as the men’s side, and are now full-time professionals.
Marieanne Spacey-Cale, MBE, an English former international women’s footballer who is now head coach, stated: “We’re all delighted to welcome Starling onboard as our Official Principal Partner. This is an exciting time for the team as our first season in the championship. To have the backing and support of Starling, an organisation that’s fully committed to growing the women’s game, is really motivating. We look forward to our first match showcasing Starling and beyond as the season goes on.”
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As part of the agreement, Starling and Southampton will launch an initiative to develop grassroot coaches at local clubs throughout Hampshire to grow the pipeline of female footballing talent.
Jill Scott MBE, former Lioness and ambassador for Starling Bank, added: “It’s fantastic to see the investment and passion for women’s football continue. Funding, training and development at grassroots level is essential to help take the game to the next level.”
Brand & Marketing Director at Starling Bank, Rachel Kerrone, said sponsoring the club reinforces Starling’s commitment to supporting up-and-coming female football players as “we try to level the playing field through equal training opportunities and dedicated resources.”
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