Simplicity Group Agrees to Acquire LifePro Financial Services

The Simplicity Group today announced that it has entered into a definitive agreement to acquire LifePro Financial Services, Inc., a San Diego-based financial products distribution business serving independent financial professionals across the country with a range of financial planning and sales and marketing supports. The agreement with LifePro marks the 39^th acquisition for Simplicity. Heather Ulz, Ben Nevejans, and the LifePro team will continue to manage the business with the additional resources of the Simplicity Group.

“LifePro combines the best of a well-respected founder culture, an exceptional management team, and an employee-ownership mentality that are the hallmarks of great, enduring businesses. Bill Zimmerman had the vision and commitment to position LifePro as a market leader and Heather, Ben and the LifePro team have made that vision a reality – we are thrilled to welcome them as partners,” said Bruce Donaldson, President and CEO of Simplicity. “Simplicity has an unrivalled track record of helping our new partners grow their business and better serve their clients and we will work to support LifePro’s current growth trajectory.”

“We have had a long and successful relationship with Simplicity and are excited to join the group, work alongside a network of talented professionals, and tap into their extensive resources,” said Heather Ulz. “Our shared values and mutual respect – as people and as business partners – are what makes this partnership so exciting for the entire LifePro team.”

Ben Nevejans added, “Joining forces with Simplicity will allow us to accelerate our growth and focus on what we do best: deliver superior service, support, and products to help agents and advisors across the country. We couldn’t be happier as we look forward to entering into this incredible partnership.”