Sheffield Financial and Honda Marine announce a new multi-year retail financing contract

Sheffield Financial, a division of Branch Banking and Trust Company, and Honda Marine, a division of American Honda Co. Inc. (Honda Marine), have agreed to a multi-year financing services agreement, effective immediately. Honda Marine, a division of American Honda Motor Co., Inc., markets a comprehensive range of four-stroke, outboard marine engines.

The agreement allows Sheffield to provide lending services to Honda Marine customers through the Honda Marine dealer network. The contract covers installment financing for Honda engines and boat packages, which include Honda engines.

“Honda Marine outboards set the standard for fuel efficiency and ease of operation while staying true to the core Honda attributes of durability, quality, reliability and quiet operation,” said Michael Rickey, senior manager, Honda Marine. “Our partnership with the Sheffield Financial team also allows us to expand the range of value-added services that the Honda Marine dealer network provides our customers. Through Sheffield Financial, we welcome the opportunity to provide our customers with flexible and innovative approaches to financing for our outboards and boat packages.”

Sheffield, founded in 1992 and acquired by BB&T in 1997, has a strong commitment to its manufacturers, dealers and customers. “We are proud to add Honda Marine as our newest manufacturing client,” said Jack Snow, Sheffield Financial CEO.

“We pride ourselves at Sheffield in representing the best original equipment manufacturers (OEM) in the business,” said Sheffield Financial President Jeff McKay. “This is a new chapter in our marine lending, and we are honored to partner with such a high quality OEM as Honda.“