Ria Money Transfer to Sponsor FC Internazionale Milano
Ria Money Transfer, a global leader in the cross-border money transfer industry and business segment of Euronet, today announced an agreement to become an official sponsor of the Italian football club FC Internazionale Milano through the 2024 season.
This new sports sponsorship will help raise awareness of Ria’s brand in Italy and benefit Euronet’s Money Transfer segment, which includes Ria Money Transfer, Xe and Dandelion globally.
Thanks to this sponsorship, Ria will be able to foster a closer relationship with Inter’s far-reaching fanbase of more than 500 million fans distributed on all continents. Inter’s global appeal makes it a perfect fit for Ria, whose reach extends across more than 180 countries and territories. This association boosts the visibility of the brands in Euronet´s Money Transfer segment during football matches through in-stadium displays, Inter’s digital channels, hospitality services in the stadium and additional initiatives to be unveiled later.
Inter is one of the most acclaimed football clubs in the world thanks to its history, great results and iconic players. FC Internazionale Milano was founded in 1908 to give foreign players the opportunity to play on a Milan football team.
“We are proud to be an official sponsor of such a historic and successful football club. This new sponsorship makes perfect sense, given the similarities between Inter’s history and our own,” said Juan Bianchi, CEO of Euronet’s Money Transfer segment. “Euronet’s Money Transfer segment is founded on the values of openness, passion and teamwork, and we are committed to helping our customers, who often find themselves far from home and family, pursue a brighter future.”
“It is a great pleasure for us to welcome Ria Money Transfer into the family of Nerazzurri partners. We are very satisfied that a global brand with already great relevance in the world of international football has decided to join our Club to increase its visibility in Italy and beyond,” said Alessandro Antonello, Corporate CEO of FC Internazionale Milano. “This agreement allows us to become connected with a brand that has the value of openness towards others in its DNA like we do, and this is a source of pride.”
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