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Thursday, September 11, 2025

Red Badger & Contentful Partnership

Red Badger, The Digital Product transformation consultancy for blue chips, today announced that it has signed a partnership agreement with Contentful, a leading composable content platform for digital-first business.

In today’s digital-first world, for businesses of all sizes, across market sectors, digital content is at the heart of the customer experience. To build successful customer relationships, businesses need their content to be infinitely composable — easily adapting to new challenges and opportunities as the accelerated pace of the market demands. Businesses must move faster to keep up with evolving customer expectations and new market opportunities.

The Contentful® Composable Content Platform makes this possible by bringing the building blocks of content together so businesses can create once and reuse for any digital experience.

The API-first platform integrates easily with data sources and new functionality as digital experiences and technology evolve. With built-in orchestration, a robust app ecosystem, and app framework to easily extend the platform, Contentful frees teams across the business to work together to connect, create, and extend content more efficiently. Contentful helps companies unlock the power of digital content so they can build faster and deliver at scale, making their content a strategic business asset.

This partnership with Contentful will advance Red Badger’s ability to deliver best-in-class digital experiences for customers. Red Badger’s pioneering teams thrive on complex, business-critical problems, in big complex organisations such as Nando’s, Sky, Security Bank, Santander and BBC.

“We are delighted to announce this partnership with Contentful, bolstering our capabilities and giving us the ability to manage content across multiple platforms. We are already realising the benefits of the partnership with a number of our clients, adding additional value through its robust, composable platform” said Jimmy Taylor, Business Development Director from Red Badger.

“The Contentful partner ecosystem delivers incredible value to our mutual customers and we are thrilled to celebrate this new partnership,” said Patrick Finn, VP of Partnerships at Contentful. “Nearly 30% of the Fortune 500 and thousands of companies around the world rely on Contentful to help them bring compelling digital experiences to life, to reach new customers and drive revenue, and many of these companies rely on the expertise of Contentful’s partners to make this happen.”

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