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Quint makes Senior Appointment in Digital Push
Quint Group has appointed a new CRM Manager as it continues its expansion in the consumer credit market.
Last year the company launched a new comparison site and challenger brand, MoneyGuru.com, which has enjoyed a successful first six months.
The company has employed fintech CRM specialist Nicola Richardson to help devise and drive the CRM strategy for the brand and to continue the site’s growth.
Nicola, 33, brings ten years of CRM experience into her new role, having previously worked at price comparison site heavyweight moneysupermarket.com where she was involved in the delivery and optimisation of the CRM strategy for the brand’s car insurance channel.
She joins Quint from her most recent role as CRM Strategy Manager at market-leading car finance broker site Zuto (previously Car Loan 4U), where she led the CRM team during a £15 million rebrand and marketing campaign push in early 2015.
At Quint she will work alongside the data and marketing teams to increase the visibility of MoneyGuru and increase customer retention.
Nicola said: “My role is to use data insights to grow the business across all of its channels. It’s imperative that we use the data available to us to identify exactly who our customers are and how we better match them to our product offering.
“Having worked in the North West for over a decade I was aware of Quint’s impressive reputation and having met the team it was apparent that it was a good fit for me, culturally and for my personal progression.
“As well as being part of the MoneyGuru.com push, I’m thrilled to have the opportunity to gain international experience working across multiple-territories and exploring different markets. Quint is a pioneering fintech company with an impressive and passionate team and I’m looking forward to contributing to our success.”
Mike Ransom, managing director of Quint Group, said: “Nicola brings great CRM fintech experience with her from the comparison site market and will be an integral part of the growth of MoneyGuru.
“Our aim is to bring the best talent in the sector to Quint to help us achieve our goals and complement our existing workforce. We have had Nicola on our radar for a while now and it’s great to welcome her to the team.”
Quint owns and operates a portfolio of four mutually beneficial and strategically aligned financial technology businesses in the consumer credit sector. Founded in 2009, the Group now operates in UK, Poland, US and Australian territories employing over 100 staff.
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