Primer and Fazz partner to accelerate adoption of PayNow across Southeast Asia

Merchants in Southeast Asia can now add PayNow, the national payment network in Singapore, to their service with very little integration effort. This is thanks to a newly minted partnership between Fazz, a business account that allows businesses of all scales to pay, save and get credit easily in Southeast Asia, and Primer, the world’s first automation platform for payments and commerce.

With PayNow, merchants can easily accept payments via a mobile number or QR from retail customers of over 14 participating banks and non-bank financial institutions in Singapore. Retail customers are now able to enjoy low-cost bank transfers as their preferred payment method, whilst having the convenience of 24/7 instant payment and great user experience when making a payment—both online and offline.

Fazz includes PayNow as a payment method on its Accept API. Fazz’s integration with Primer therefore allows more merchants across Southeast Asia to add PayNow to their checkouts in moments. Merchants using Primer to create and manage their payment Workflows can simply select PayNow via Fazz in their Primer Dashboard to instantly connect to the service with clicks, not code.

Kailash Madan, APAC Head of Sales at Primer said: “Localizing payment methods is of utmost importance, as consumers spend more time shopping online. We’ve seen the positive impact PayNow’s having on merchants’ checkout experience over the past few years. Our partnership with Fazz allows regional merchants like Wine Connection to quickly and easily offer the most relevant payment options to their customers, fully integrated into the dynamic, end-to-end workflow capability that Primer offers our merchants.”

Zack Yap, Head of Fazz Business, added: “The post-pandemic commerce world is dominated by cashless, digital payment methods that drove astronomical revenue for eCommerce businesses everywhere. Fazz Business and Primer are joining forces to make payment innovations accessible to merchants across Southeast Asia, so they can deliver a frictionless eCommerce experience to digital-savvy consumers.”